What is Web Design and why is it important? Web design refers to a whole host of activities that lead to the creation and maintenance of a website, starting from conceptualization and going on to details such as text styles. It essentially determines the way your website looks. There are several different elements […]
Web Design / Development Read More »
What is Email Marketing? Email marketing is a marketing strategy whereby a brand markets themselves by directly emailing customers and potential customers. Email marketing is a great way to stay in touch with current customers and create new ones without spending too much. You don’t have to spend too much on radio spots or
What is Social Media Marketing (SMM)? Social media websites such as Facebook, Twitter, Linkedin and Google+ are increasingly popular tools that brands and retailers use to market themselves. Social Media Marketing is a form of marketing that makes use of these tools to increase website traffic or gain attention for a brand. If you are
Social Media Marketing Read More »
What is Social Media Optimization (SMO)? Social Media Optimization is the use of a variety of social media websites in one cohesive strategy to market your brand. It means optimizing your use of social media tools to create content that goes viral, thus reaching a huge audience. Like all online marketing endeavors, the goal of
Social Media Optimization Read More »
What is Search Engine Optimization? A search engine is a tool that allows users to search for specific keywords on the World Wide Web. Search Engine Optimization (SEO) is the process of getting traffic to your site by having it appear on search engines when users enter certain relevant keywords. Search engines such as Google
