What is Social Media Optimization (SMO)?
Social Media Optimization is the use of a variety of social media websites in one cohesive strategy to market your brand. It means optimizing your use of social media tools to create content that goes viral, thus reaching a huge audience. Like all online marketing endeavors, the goal of SMO is also to increase traffic to your website.
How does SMO work?
SMO works through the creation of engaging, interesting content that attracts users to your social media profiles. The content you share can vary depending on your brand and its goals- you can share news items, informative articles and videos, opinion based blogs or even funny cat videos (if that is in line with your brand’s philosophy). When you post engaging content, your viewers will be compelled to share it on their social media profiles thus making your brand better known amongst their circles.
SMO tips for starters
When you start engaging in SMO efforts, it is a good idea to know who your target audience is. This will enable you to create content that is relevant and interesting for your audience. Similarly, create content that personalizes your brand so your viewers feel like they are interacting with a person and not an organization.
If you are looking to build relationships with other brands and influentials in your industry, it is a good idea to engage with them on social media. You can do this by sharing their content and commenting on their posts. Influencers in your industry can be big brands, prominent bloggers, or consumers you have good social media clout.
While long-form posts are great if you want to really go into the details of your brand, the length may put off some users. Content that is easier to read (or view) is more likely to be read and shared by your followers. This includes tweets, videos and even SlideShare presentations.
How Netbyz helos in Social Media Optimization
We will analyze the key areas of your website and provide a report that will help identify gaps in your sales and marketing efforts. Based on your score, we’ll point toward (free) resources specific to your needs.