What is Email Marketing?


Email marketing is a marketing strategy whereby a brand markets themselves by directly emailing customers and potential customers. Email marketing is a great way to stay in touch with current customers and create new ones without spending too much. You don’t have to spend too much on radio spots or print ads if instead you can simply email a target group which is likely to be interested in your brand.


How is Email Marketing beneficial?


There are two main types of email marketing- transaction emails and direct emails. A transaction email is sent when a customer has interacted with a company. The purpose of such an email is to inform the client regarding the transaction. For eg, if you change your account password you will often receive an email that verifies whether you have indeed changed your password or if someone else tried to log in to your account.


A direct email is a promotional email that brands send out to email lists to update them regarding current or upcoming promotions and services. These lists can be created such that the email you are sending out will be of specific interest to those who are emailed. For example if you offer a specific service and are adding new features to that service, then you can email addresses that have already purchased that service. Since you already know of this lists’  


How does Netbyz help my brand with Email Marketing?


NetByz’s targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually turn them into a revenue producing conversion.

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